Prestige · Meta creative performance

Spend and CTR by category

Bars are spend; the figure at the end is link CTR.

By funnel stage

Same KPIs split into awareness, consideration and conversion. Salience = the stage's share of spend in view. Frequency = impressions ÷ reach (approximate, since reach is added up across ads).

By creative format

Video against static for the stage and category in view. Salience = the format's share of spend.

Creative spend vs CTR

Each dot is a creative (ads with the same name in the same stage and category added together). Right = more spend, up = higher link CTR. Dot colour is funnel stage; size is reach. The dashed lines are the median spend and median CTR of the dots shown, so the top-right box holds creatives above both medians.

Top creatives by spend

Click a creative to open the full ad on Facebook (videos play in full there, for anyone with the link); "Ads Manager" opens it in Ads Manager for people with access to the ad account. The badge at the bottom of each picture is days since its first ad was created. Pictures are saved copies; newer creatives use Meta's own thumbnail. CTR arrow compares the creative with the median CTR of its own funnel stage in this period.

Highest and lowest CTR

Among creatives with at least 1% of the spend in view, so tiny tests don't top the list.

All creatives

Salience = the creative's share of spend in view. Days = days since its first ad was created. 7d DRR = average daily spend over the last 7 days, whatever period is picked. CPC is green above the median and red below it; CTR is green at or above its stage median.

Analyst notes

Written from the last-30-days data as of 27 Oct 2026. The figures above update with the data; these notes don't update on their own.

1. The 6-second ShubhUtsav cut is the strongest clicker in the account. The short "harsha" 6s edits beat their own 30s versions on CTR in the Bengaluru and Mumbai–Pune ad sets, the 10s "boy who decorates" cut is close behind, and the retargeting traffic campaign's 30s influencer films sit well above the consideration median too. Short, single-message festive edits should get the next round of budget and new variants.
2. ShubhUtsav "prestige-plc" statics are being shown too often. They run at roughly 5–8 views per person in the traffic campaign with CTR under 1%, against 3–5% for the festive videos in the same ad sets. Pull frequency down (cap or broaden) or rotate in fresh statics.
3. Awareness CTR is uniformly low, and that's expected, but the gap in watch-through matters more there: Triply "pan-test" and the MG Batul 1000W film hold viewers far better than the Shubhangi, Sarvari and Shaista mixer-grinder cuts. Judge awareness creatives on Views per impression, not CTR, and retire the weakest hooks.
4. Two "awareness" pressure cooker campaigns are really traffic campaigns. The Shaista and Harshit pressure-cooker videos run on a traffic objective under an awareness name, which is why they show 3%+ CTR at very low CPC. Rename or move them so stage reporting stays clean.
5. Conversion-stage CPCs swing widely by creative. In cookware, Triply "health-new-material" and the non-stick catalogue in non-south states cost ₹14–22 a click, while the stainless-steel catalogue in the south gets a similar CTR at well under half that. In cookers, "ilc-cooking-healthy" brings in the most sales-stage clicks at a low CPC, while "olc-speedy-cooking" and "olc-say-goodbye" in the south pay ₹11–13. Move sales budget towards the cheaper-click creatives and refresh the expensive ones.
6. ShubhUtsav post boosts deliver reach, not traffic. "saadgibyrooh-day5" and "garbanight" spent heavily with almost no link clicks — fine for engagement, but don't read them against the traffic ads.
7. Cast iron's "thief" video was the best clicker of July (6–8% CTR on traffic) but the September awareness re-run of the same cut sits at about 0.1%: same creative, wrong objective. If clicks are the goal, it belongs back in a traffic or consideration set.